38 Great Beauty Products We Found By Vetting Reviews

We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed collects a share of sales and/or other compensation from the links on this page.

A dandruff-fighting shampoo, popular acne patches, a makeup setting spray, and other beloved beauty products you'll wanna try.

BuzzFeed Staff

The set includes a curling rod, two hair scrunchies, a claw hair clip, and two duckbill hair clips to set it in place. You can use this on all hair types, but reviewers say it works best when used with damp hair!

Promising review: "Before purchasing, I’d seen a lot of reviews and tutorials on TikTok showing the results. My hair is thick, coarse, and naturally wavy, so I figured this might be a good alternative to rollers that are time-consuming to put in, difficult to sleep in, and ultimately not worth it. And MAN was I right to be hopeful. Wrap pieces of damp hair around it before bed — the tighter the wrap, the tighter the curl. Easy to sleep in, since there’s nothing on the back of your head, and my curls are BOUNCY the next morning. My only complaint is that it doesn’t help give any top volume, but nothing some teasing can’t fix. 10/10. I’ll never go back to a curling iron." —Mariah

Get it from Amazon for $6.99+ (available in six colors).

Promising review: "Love, love, love this product! I’m completely 100% forever a customer! I’m nearing 30 and needed a good skin care regimen, as I’ve NEVER had one. I can’t believe my results! Not only has it taken away all dullness, it has reversed some sun damage! I’m HIGHLY SATISFIED!!!!!" —Heather C.

Get it from Amazon for $18.65+ (available in two sizes and a pack of two).

Promising review: "The best teeth whitening product ever. I've used so many products before and this one is the best so far! I bought this because it wasn't expensive and it had good reviews. It's very easy to use, and it works even after the first application. It doesn't burn gums, and doesn't leave your teeth sensitive." —Eleny Araujo

Get a two-pack from Amazon for $18.95.

Here's what BuzzFeed Shopping editor Kayla Boyd has to say about these:

"As someone who isn't a big fan of false lashes (the glue irritates my eyes and I'm terrible at applying them) this budget-friendly holy grail does the trick for both lengthening and volumizing my lashes. After you've given it a minute to dry, it lasts all day long and doesn't smudge or fade. It seriously gives the effect of false lashes without the discomfort."

Promising review: "Saw this product on TikTok, and thought it would be expensive looking at the results they got. I am beyond amazed with how my lashes look after about two coats. For around $5, you couldn’t ask for a better mascara! I will be buying this same one when I run out. I was not expecting to like it as much as I do! No complaints." —Kd

Get it from Amazon for $4.99.

For more info and review pics, check out Kayla's full Essence Lash Princess Mascara review!

Promising review: "This product is nothing short of AMAZING! I have had severely dry, cracked feet since I was a teenager. Pedicures, lotions, callous remover files, and even prescription creams and ointments never worked for me. My heels were so dry, they had deep cracks in them that were splitting. I used this, and in five days began to see a little peeling on my feet. By day seven they were REALLY peeling! I could not believe the difference!

The package says for severely dry feet, you can repeat the process in one week, so I did. (My feet were still peeling from the first treatment.) It has now been four weeks since my first treatment and the difference in my feet is unbelievable! If you are on the fence about whether or not to try these...DO IT! You will be so happy with the results!

Tip: When you put these on your feet, put a pair of old socks on over them. It will ensure that the liquid gets in every little fold of skin, in between toes, etc." —J. Jupa

Get a pack of two from Amazon for $15.95 (available in four versions and in packs of three and four).

Promising review: "I'm a man who has had cracked calluses so bad that if I walked barefoot, I'd leave a trail of blood (sorry, TMI). I've ripped bed sheets in half with my dry desert-like heels. I've tried pumice stones, electric roller things, emery boards — you name it, I've tried it. They helped a little, but this thing has changed my life! I took a shower, dried off, and started using the rasp, and it just started removing everything from my foot (pain-free, but don't go wild with it) with virtually no effort. Then I applied prescription moisturizer (recommended by my podiatrist) and now I have baby feet! (Only in feel, not in size.) I don't write many reviews, but this rasp will now be part of my life forever, especially come winter time. Thanks Rikans!" —A.D.

Get it from Amazon for $9.95.

The tool comes with two ends, one a small eyebrow brush, and the other a specially-edged eyebrow pencil.

Promising review: "Prior to buying this, I didn't use anything on my brows, because, besides a couple barely noticeable spots where they were thinner, they're pretty okay. I bought this, just to try, because the price was great. This pencil is very forgiving. If you put on too much you can easily blend it in with the spool on the other end.

I got the soft brown, which was a perfect match. You can also wipe any off with your finger or a cotton swab if you get it on the skin above or below your brow. I do like the look of my eyes when I use the pencil to define my brows. I think my eyes look more striking and awake. I'll continue to use this product, and I would buy it again. The first day I got this, I tried it at night, forgot I had it on, and went to sleep with it, and when I woke up, it was still intact. So I can say it's long wearing and didn't smudge at all!" —ALP

Get it from Amazon for $7.99+ (available in four shades and also in a two pack).

Promising review: "I’m legitimately shocked by this product! I think this is the best thing I’ve ever put on my face. I have super sensitive skin, and I gave myself a retinol burn. I had huge dry patches all over my face, and it was so uncomfortable. I ordered this, and after using it for one day, my face wasn’t red anymore. I’ve been using it for three days, and the fine lines I had on my forehead and smile lines are hardly visible, and I have no more dry patches on my face anywhere. I’m amazed. I can’t wait to see what this continues to do for my skin. If you’re thinking about buying this, here’s your sign — get it!!!" —Colleen Barringer

Get it from Amazon for $21.26.

Promising review: "I've almost used up my whole bottle now, and I have never loved a product more!! I have struggled with horrible acne since I was 13 (I'm 20 now), and this mask was a dream come true. Overall this is THE BEST face mask I have ever used. I have been to many dermatologists for my acne, and I have tried everything from pills to washes to help my skin, and nothing but THIS AMAZING PRODUCT has helped. THANK YOU THANK YOU THANK YOU Elizavecca!!!!!!!!!!!!!!!!!!! <3 <3 <3" —Katie Hess

Get it from Amazon for $9.15 (available in two sizes and multipacks).

This is designed to work on all hair types — reviewers with 2b–4c curls mentioned it worked for them!

Promising review: "This stuff is amazing! It left my hair so soft and shiny. I never let my hair fully air dry because it gets too frizzy and fluffy, and it was maybe even more frizzy using this stuff as my hair air dried. But after I did my normal flat iron, my hair never looked so good. I replaced my normal conditioner — this gives me all the moisture I need. It is a small bottle, but I only wash my hair once every five days, so the bottle lasted me about five weeks (I have long, thick hair). I am now a forever user of this product." —B

Get a bottle from Amazon for $7.19 (available in two sizes).

Promising review: "Your search is over!! This product DELIVERS!! We use it on our toddler's hair after baths on wet hair, as well as in the mornings on dry hair for a curl refresh. Dries smooth with no crunch — just healthy, bouncing curls! We'll never stop buying this." —Allison

Get it from Amazon for $8.26 (also available as a pack of two).

Promising review: "I was never a blush gal, but Cloud Paint in Beam has converted me forever. It gives me a beautiful soft flush that's so easy to work into my skin. I use any leftover on my fingers over my eye lids, and it makes my blue eyes pop. Lasts forever — I will never not be a customer of this product." —Anna B.

Get it from Glossier or Sephora for $20 (available in eight shades).

Promising review: "This is the best cuticle oil ever. I usually put it on at night before going to sleep, and I see a difference overnight. It has a very light almond smell that I think is quite nice. I use it by putting one brush stroke on each cuticle, and then rubbing it all in. I bought the tiny bottle, and it has lasted me a long time. When it’s done, I’ll get the bigger one. Definitely recommend." —AmyL

Get it from Amazon for $9.90+ (available in three sizes).

BuzzFeed writer Emma Lord also loves this lil' massager and raved:

"I started using one of these a few months ago and WOWZA, it really helps you get extra mileage out of your shampoo. I have a whole lot of hair on my head, so sometimes it's a struggle to feel like I've soaped up my whole scalp thoroughly, but this was a very effective way to spread out the suds and really get them to the roots. I was worried it might tangle in my hair, but it was totally fine on that front, too. I've noticed that my hair has been a little less greasy at the roots since I started using it. And I'm echoing a ton of reviewers here when I say it just feels reeeeeally, really nice."

Promising review: "I'd always had occasional dandruff, especially in the winter months. Since I've started using this, I have not had ONE day with dandruff. I absolutely love this thing, and will continue to use one of these forever. It really makes the scalp feel better." —Jm

Get it from Amazon for $6.98+ (available in three colors).

It's cruelty-free!

Promising review: "Best primer EVER. I absolutely LOVE this primer! It goes on very smoothly, and it will keep your eye makeup in place literally all day. It also helps with maximizing the pigments in your eyeshadow, making sure they pop.

I also bought a tube for my mom, because she struggles with oily skin and her eyeliner never stays on. Once she used this, not only did her eyeliner stay in place and not budge, but it helped control the oil as well. Out of all the primers I've tried, this is the only one I will use, because it is reliable and affordable." —Carolyn

Get it from Amazon for $13.99.

Read more about how to combat dandruff at Cleveland Clinic.

This shampoo was designed to work for sensitive scalps, color-dyed, and chemically processed hair as well as for all hair types and textures, with reviewers with 3b–4c curls mentioning it worked for them.

Promising review: "After suddenly developing dandruff in my forties and trying other medicated shampoos, this one knocked it out in two days! I use it about once a week for maintenance, and a tea tree oil shampoo in between. Very happy with personal results. Smells good, too." —rebeljack78

Get it from Amazon for $15.47.

This tool also helps soften skin by gently exfoliating as you use it!

Promising review: "I got so sick and tired of waxing my chin that I broke down and bought this. Paid top dollar for a so-called 'dermaplaning sesh' at a spa for $90 only to realize I'd been had when I found these. At least I can shave myself in the morning without the harsh yank of waxing or plucking. At my age (mid-forties), I don't feel good about stressing my face with the yank of waxing, and the last time I was waxed at some cheap place on the corner, they burned my lip. Never again with these. This I can do at home discreetly, and the price is right, too." —HoundMama

Get a set of three from Amazon for $5.94 (also available in a nine count).

Promising review: "This stuff is a magical miracle elixir! I use it twice a day and after about six weeks, the results are literally unbelievable! It works, and it works fast. I have naturally straight, light brown, thin lashes. They’re now darker, thicker, and so long they touch my glasses!" —V. Campbell

Get it from Amazon for $28.99 (available in three colors).

To clean it, simply twist the roller’s ring to unlock, and pull out the stone. Then wash with a gentle cleanser, rinse, and air-dry before locking it back in.

Promising review: "Over the years, my skin has become extremely oily. This roller is easy to use, portable, and REALLY does what it says!! Don't know how I've lived without this. I will never purchase blotting/oil-absorbing sheets again." —jazmine

Get it from Amazon for $9.99.

Radha Beauty is a small business that offers a slew of organic beauty products.

Promising review: "Absolutely love this product!! I’ve recently struggled with acne all over the face, and while washing it every single night helped a bit, nothing was giving me truly clear skin. I bought this gem and very quickly that changed! I’m so pleased with this product and how well it has helped clear up my acne! My face always feels incredibly soft after using it, and the best part is that it doesn’t make my usually oily skin look greasy when applied!! I’ve been recommending this product to everyone I know! It’s an absolute must-have!" —Jennifer R Bennett

Get it from Amazon for $14.95.

Check out our in-depth look at this facial oil!

Promising review: "This is the BEST detangler EVER!!! Do not use on dry hair though if you have curly or wavy hair. It will straighten your hair and leave it frizzy. But, use this in the shower with your conditioner and you can finger comb your hair, air dry if possible, and your waves and curls will be the best ever!" —TDHokey

Get it from Amazon for $11.99+ (available in nine colors/styles and in packs of two).

Youthforia is an Asian woman-owned small business established in 2020 that specializes in environmentally friendly, cruelty-free makeup made with at least 90% renewable ingredients.

Fun fact: All of Youthforia's makeup is designed with ingredients that make it A-OK for your skin to sleep with it on!

Promising review: "I can go down the list of impulse buys I've made after seeing them on TikTok. Most of them fall way short of what I had hoped for or expected. Not this stuff. I'd give it 10 stars if I could. After turning 40, I've not been happy with my blush or tinted moisturizers. More often than not, they either pill or settle into my pores, etc.

I don't wear very much makeup, and I'm surely no makeup artist. I'm sure I'm doing something wrong, but to be honest, I'm not willing to put the time or effort into learning at this point in life. YOUTHFORIA to the rescue! This stuff is awesome. I can use it to create nothing more than a healthy glow, or can build it for more if I care to. It is undetectable once on the skin, and it lasts all day. It's all I was hoping for and so much more. I highly recommend it." —Kate F.

Get it from Amazon for $36.

Promising review: "Best pimple patches I’ve tried! I'm so impressed with these patches! I usually get a few annoying pimples, and these really help keep me from picking them while helping the inflammation go down! Compared to other brands I’ve tried, I've found that these stick on better, and I don’t wake up in the morning wondering where it went! Also, they’re a great size compared to the other brands I’d been using prior to purchasing these." —SK

Get a 36-pack of the small patches from Amazon for $11.99.

Promising review: "The best makeup sponges. These are my favorite makeup sponges, and the only ones I buy now. I’ve bought these multiple times. They last a long time. They are soft, durable, apply makeup evenly, and easy to clean. Highly recommend." —Amy P

Get a set of five from Amazon for $6.99+ (available in eight color options).

Promising review: "Why haven't I tried this sooner? This is hands down the absolute best product I have tried on my hair in years, maybe decades! I have very thick, coarse, highlighted hair that proves to be a challenge for any product that claims smoothing, frizz control, shine, etc. I have tried so many high end products that do not live up to their claims with my hair. Consequently, after so many disappointing products, my expectations were low when I tried this.

As soon as I removed the towel, I knew this product was a winner. My hair looked smoother than usual before I even started to blow dry. When I finished blow drying, it looked the way it does when I leave a salon. I am super impressed and immediately ordered more." —shopsalot

Get it from Amazon for $8.73.

Promising review: "This is the best product I've bought in years!!!! I read the reviews and decided to take a chance. I'm more than impressed. I bought it to use as eye cream. However, I decided to put it on my face when I noticed how it felt under my eyes. This product was better than any moisturizer I've owned in the last ten years. It's worth the money!!! I had a dry patch on my face from eczema and it went away after I applied this product.

This is the first time I used LilyAna and I was simply searching for an eye cream. I read the reviews and decided to give it a try. I promise this is the best investment I've made in years. It's worth trying. I never write long reviews, but this product is amazing." —Mrs J

Get it from Amazon for $14.99 (available in three sizes and a pack of two).

Read more about how to treat keratosis pilaris at home at the American Academy of Dermatology.

BuzzFeed editor Ciera Velarde loves this product! Here's why:

"I've had keratosis pilaris since I was a teenager (it's especially bad on my thighs), and after trying dozens of products to treat it with no luck, this magical product is the only thing that's truly worked for me. I usually use this once a week for maintenance, but in the winter if I notice a flare-up and have drier, rougher, bumpier skin, I use this twice a week, and any flare-ups disappear within the week. I scrub it over my thighs and then actually let it sit for a few minutes before rinsing it off. I have notoriously sensitive skin, and I've never had an issue with this before. It's truly the best product out there for any fellow KP sufferers!"

Promising review: "The best product I have ever used for my keratosis pilaris! My arms are the smoothest they've ever been! Will continue to buy and use this going forward!" —Lauren

Get it from Amazon for $12+ (available in three sizes and a pack of two).

Promising review: "I saw this featured on BuzzFeed, and I had to buy it. I’m gonna buy this forever! It’s amazing. My skin has never felt this soft in a long time, and I feel so clean after getting all that dirt and dead skin off. Buy this! 🙌🏽." —lunabeez

Get them from Amazon for $9.99 (also available individually).

The Flick Stick comes from New Zealand-based brand and small biz Lovior Beauty.

Promising review: "This product is AMAZING!!! Best investment I've made all year! It lasted through multiple times of me rubbing my eyes (because I always do when I wear makeup) and goes on so easy!! If you love doing cat eye, I cannot recommend this enough!!" —April

Get a two-pack from Amazon (one for your left eye, one for your right) for $14.97 (available in three sizes and a combo pack).

Promising review: "Holy grail of matte lipsticks right here. BUY IT!! THE best matte lipstick I've ever seen. I've looked far and wide, and spent thousands trying to find the best matte lipstick. No more! Buy it — you won't regret it. This lipstick — besides the wonderful colors — doesn't smudge, cake, or diminish easily. I've worn it all day long, even after several bottles of water, breakfast, and lunch. It's perfect!" —Karen

Get a six-piece set from Amazon for $13.34 (available in three color combinations).

Promising review: “I have used sooo many HA serums in the past, and this one deserves 50 stars instead of just 5! I can honestly say it works just as well, if not better than some of the $100+ HA serums I’ve used before, and the price point is amazing! I will most definitely be repurchasing this serum again and again. It’s gentle and non-irritating to my verrry acne prone/sensitive skin — which is also a must!”—Megan W.

Get it from our Goodful Shop for $36.

The metal on the comb is anti-rust and easy to clean, and comes with a protective cover for maximum hygiene.

Promising review: "As a pro makeup artist, this is an excellent tool to have in my kit. Excellent for removing mascara clumps." —Lady Marina

Get it from Amazon for $4.49.

You can use this oil on individual acne spots *or* mix it with your daily moisturizer to treat acne spots on larger areas like your cheeks, chin, and forehead.

Blume is a woman– and POC–owned small business based in Canada that specializes in cruelty-free, vegan, and environmentally friendly products for skin, body, and period care.

Promising review: "Will forever repurchase. As someone who deals with hormonal acne when pms-ing and the addition of mask acne in the past few months, this has been my lifesaver. It completely got rid of those stubborn breakouts." —Andrea P.

Get it from Blume for $28+ (available in two sizes).

Promising review: "I will never stop using this! BEST product ever. It minimizes pores, softens skin, and clears blemishes. I use this after face wash and before serums and moisturizer. There’s not a strong scent to it, and it works great with my sensitive skin. A MUST-HAVE." —Daniel

Get it from Amazon for $13+ (available in two sizes).

Promising review: "This is the greatest setting spray. I have really dry skin, and after applying a bunch of makeup, I tend to look a little dry. But then, like magic, I spray this stuff on and gently dab it with a Beauty Blender, and I look dewy, youthful, and healthy. I will continue to buy this forever. I also sometimes spray my eyeshadow brush with this to get a more intense color pay off on shimmer shadows." —Elizabeth Herbert

Get it from Amazon for $7.79+ (available in two sizes, four styles, and packs of two).

Read more about how biotin shampoo could help with the fullness of hair at Cleveland Clinic.

Also, if you're wondering whether or not this shampoo will work for kinkier textures, then you'll be happy to know that one reviewer with a 4c curl pattern said this shampoo helped to restore her hair's thickness after a Dominican blowout thinned her strands.

Promising review: "My hair feels great! My hair was thinner, and my hair was falling out, so I started looking for something to help. This was literally the best thing I could have gotten. It works wonderfully!!" —Amazon Customer

Get it from Amazon for $11.95+ (available in two sizes).

Promising review: "This is literally the best purple shampoo I have ever used. My hair gets brassy so fast. When I use this, it makes it look like I just left the salon. I bought a bottle in July. It is now November, and I still have not had to buy a new bottle yet. 10/10 recommend." —makaila hebert

Get it from Amazon for $11.95 (available in two sizes).

You'll get five differing styles of *reusable* lashes to meet your different needs, and two tubes of magnetic eyeliner.

Promising review: “They look beautiful. I am so impressed with these lashes. This is the first time I have tried magnetic eyelashes, and they work so well. I tend to wear them once a week or so. They are all fun and so easy to put on. I have had these for a couple of months, and they still work great! I suggest cleaning them after each use with makeup remover like Neutrogena (the one with the oil in it that you have to shake), and they come out beautiful and clean. When putting them on, I did discover with trial and error to first put the eyeliner on and then let it dry by doing other makeup or getting dressed. Then, after that is set, put them on. I have small eyes so I found putting them on too close to the inner corner of the eye can be irritating to me and bothersome when I blink. If I put them a tiny bit away from the inner eye, they work beautifully. I would definitely buy these again!" —Holly

Get an eight-piece set from Amazon for $18.97+ (also available in a 17 and 23-piece set).

Some reviews have been edited for length and/or clarity.